Effective marketing consultants understand how to integrate marketing requirements into the entire organization, working with partners, customers, and influencers. Strategy decisions, product definitions and product introductions work only when linked to the appropriate Sales, Finance, supply chain, and engineering realities.
Ilima Partners can enable your organization to translate product concepts into actionable marketing plans, or modify existing plans to increase revenues and profits. Our first-hand experience and services include:
Business and Marketing Strategy – Getting your business on the right track
- Business plan development
- Investor presentation development
- Portfolio analysis
- Business model development
- New market opportunity evaluation
- Market segmentation
- New product definition
- Channel strategy development
- Competitive analysis
- Go-to-market plans
- Launch strategy development
Web Strategy and e-Marketing – Meeting business goals via the Web
- Web benchmarking and competitive analysis
- Best Practices: Consumer, Small Business and Enterprise website redesign, navigation and web effectiveness
- Site re-launch or refresh
- Web deliverables supporting offline launches and campaigns
- Metrics development to support overall business goals
Communications Strategy - Getting your message out where customers can hear it
- Media and industry analyst strategies
- Web communications strategy
- Sales tool strategy and development
- Messaging/positioning development
- New product launch management
- Overall marketing communications strategy
Marketing Department Re-engineering - Aligning structure with strategy
- Roles and responsibilities definition
- Inter-organizational alignment
- Tools and process re-engineering
- Performance metrics