Effective marketing consultants understand how to integrate marketing requirements into the entire organization, working with partners, customers, and influencers. Strategy decisions, product definitions and product introductions work only when linked to the appropriate sales, finance, supply chain, and engineering realities.
Our first-hand experience and services include:
New Market Entry, New Product Planning & Development
- Market environment definition – size and opportunity
- Competitive analysis
- Customer research, product requirements documentation – product design targets, key features, tradeoffs, positioning, specifications
- Product platform planning and management
- Product portfolio planning
- Business plan development
- Investor presentation development
- Business model development
- New market opportunity evaluation
- Market segmentation
- New product definition
- Go-to-market plans
Interim Executive
- CMO, VP/Dir Marketing, Product Marketing
- Senior Director, Director Web
- 'Virtual Marketing Team' (critical-period assembly of specialists)
Product and Company Launch Strategy and Management (For both Industrial [B2B] and Consumer)
- Set launch strategy
- Determine launch objectives and metrics
- Determine launch tactics
- Orchestrate cross-functional launch activities (launch manager role)
- Manage execution of company personnel on launch deliverables
- 'Virtual Marketing Team' assembly
- Summarize results and populate metrics
- Channel strategy
- Sales force engagement model
- Product migration/upgrade
Communications Strategy Development and Execution Support
- Media and industry analyst strategies
- Web communications/digital marketing strategy
- Web benchmarking and competitive analysis
- Best Practices: consumer, small business and enterprise website redesign, navigation and web effectiveness
- Site re-launch or refresh
- Web deliverables supporting offline launches and campaigns
- Metrics development to support overall business goals
- Thought Leadership campaign
- Sales tool strategy and development
- Messaging/positioning strategy, validation and development
- Overall marketing communications strategy
- Media and industry analyst strategies
- Lead generation/customer acquisition strategy
Sales Support and Tools
- Sales tool strategy and development
- Reference programs and internal reference knowledge/data capabilities
- Sales/Marketing audits (internal and external-facing asset development)
- Selling collateral (whitepapers, product briefs)
Organization Design/Process Reengineering
- Marketing organization – process and capabilities audit
- Marketing roles and responsibilities definition, optimization and documentation
- Performance metrics
- Critical marketing process definition and development
- Key marketing process definition and documentation including: forecasting; product launch; new product development; pricing
- Roles and responsibilities definition
- Inter-organizational alignment
- Tools and process re-engineering
Channel Strategy and Execution
- Selling tools
- Channel event strategy and preparation